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I'm Holly, co-founder of BlogFrog, a web 2.0 start-up that offers community-building tools for bloggers brands. I'm a blogger, swimmer, manage a house full of teenagers, and call Boulder, Colorado home. 
Category Archives: Leadership
The impact of investing in women
Improving the circumstances, opportunities, and health of women has become more of a focus around the globe from many perspectives and I’m glad to see the awareness increasing. I covered the Clinton Global Initiative Summit in DC back in Sept … Continue reading
Posted in Conferences, Leadership
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Advertising on a social site is NOT social marketing
My business partner and CEO of BlogFrog, Rustin Banks, recently spoke at AdTech, one of the advertising industry’s largest conferences. His presentation was part of a track led by Chris Brogan on the Do’s and Don’ts of Social Media Advertising. … Continue reading
Posted in Blogging, Conferences, Interesting People, Leadership, Speaking
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Being wrong is just a lesser state of “rightness”
One thing I have always loved about the Colorado start-up community is its willingness to embrace (even celebrate) being wrong. Local leaders in this space, both investors and seasoned entrepreneurs, often talk about how they value the experience of failure … Continue reading
Posted in Entrepreneurship, Leadership, Start-ups
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People are not as manipulative as you think
Turns out that people are not as “endlessly manipulative” or predictable as we think and MIT studies (and many others) have challenged the theory that rewarding a desired behavior gets you more that behavior. This traditional incentive model works great … Continue reading
Posted in Books, Interesting People, Leadership
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Blogger Brilliance, Social Good Summit, and Clinton Global Initiative
The past few days have been so overwhelming, I don’t even know where to start. I left Boulder on Friday and spent two days in Tampa at the Blogger Brilliance conference, an event for bloggers in the food, fashion and … Continue reading
Posted in Blogging, Conferences, Interesting People, Leadership, Speaking, Travel and Adventure
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How much do we really know about the food our kids eat?
I have orbited around the issue of food quality for years, participating randomly based on how much patience I had at the time. I play both sides and am probably the world’s biggest hypocrite when it comes to food. I … Continue reading
Posted in Interesting People, Leadership, Random Stuff
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SheSays Visionary Leadership Panel
I had the honor of serving on the Visionary Leadership Panel last week in Boulder, hosted by SheSays, a national network for women in the digital and tech industry. SheSays started as a small community in London and has grown … Continue reading
Posted in Conferences, Entrepreneurship, Interesting People, Leadership, Speaking, Start-ups
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Digital Impact Conference: Reaching online consumers via women bloggers
Brands are learning that it isn’t enough to just advertise to women online. Real influence happens when brands form relationships with women/moms and participate in the conversations that women are having with each other. And it’s no secret that the … Continue reading
Posted in Blogging, Conferences, Leadership, Speaking
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Why We Have Too Few Women Leaders
I’ve watched this TEDTalk video four times now and the same thing keeps happening. I watch it, silently acknowledging how lucky I am to live in a world where more work/life options are available to moms than ever before, then … Continue reading
Posted in Conferences, Interesting People, Leadership
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Trada’s Marketing Metrics BootCamp a huge hit with tech community
Niel Roberston is the poster child for the phrase “go big or stay home”. He is the founder and CEO of Trada, a company revolutionizing the advertising industry by crowd-sourcing paid search. I first met Niel over ten years ago … Continue reading