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I'm Holly, co-founder of BlogFrog, a web 2.0 start-up that offers community-building tools for bloggers brands. I'm a blogger, swimmer, manage a house full of teenagers, and call Boulder, Colorado home. 
Category Archives: Interesting People
You fight like a girl
Whenever I hear someone say that phrase to a woman, I used to get offended. It’s usually said with that demeaning (even if kidding) tone that implies we’re weak, timid and too scared to really put some muscle behind a … Continue reading
Posted in Interesting People
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Advertising on a social site is NOT social marketing
My business partner and CEO of BlogFrog, Rustin Banks, recently spoke at AdTech, one of the advertising industry’s largest conferences. His presentation was part of a track led by Chris Brogan on the Do’s and Don’ts of Social Media Advertising. … Continue reading
Posted in Blogging, Conferences, Interesting People, Leadership, Speaking
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People are not as manipulative as you think
Turns out that people are not as “endlessly manipulative” or predictable as we think and MIT studies (and many others) have challenged the theory that rewarding a desired behavior gets you more that behavior. This traditional incentive model works great … Continue reading
Posted in Books, Interesting People, Leadership
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Blogger Brilliance, Social Good Summit, and Clinton Global Initiative
The past few days have been so overwhelming, I don’t even know where to start. I left Boulder on Friday and spent two days in Tampa at the Blogger Brilliance conference, an event for bloggers in the food, fashion and … Continue reading
Posted in Blogging, Conferences, Interesting People, Leadership, Speaking, Travel and Adventure
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BlogHer11: Some Favorite Moments
I just got back from BlogHer11, the nation’s largest women’s blogging conference. 4,100 women all gathered at the San Diego Convention Center for three days of education, networking, and community-building. It is no small feat to create an environment that … Continue reading
Posted in Blogging, Conferences, Interesting People
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The best blogging tip I learned at TypeACon
I just got back from TypeAcon, a blogging conference held in beautiful Asheville, NC. I go to several blogging conferences a year and think they are incredibly valuable on so many levels. I get tons of insight from experienced bloggers … Continue reading
Posted in Conferences, Interesting People, Speaking, Travel and Adventure
Tagged blogging conferences, blogging tips, photography, typeacon
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Best Cover Letter Ever
I’ve received thousands of cover letters in my fifteen years of helping to run start-ups and I’ve developed a radar that helps me gauge within the first few sentences of an email or cover letter whether its worth reading more. … Continue reading
Posted in Interesting People, Start-ups
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Video Interview at GroundFloor Media
Last week I visited my friends at GroundFloor Media, one of my favorite PR firms. GroundFloor Media represents national clients such as Starbucks, Qdoba, J.D. Power and Associates, HealthOne, Molson, and a host of other consumer and corporate brands. I’ve … Continue reading
Posted in Interesting People, Start-ups
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How much do we really know about the food our kids eat?
I have orbited around the issue of food quality for years, participating randomly based on how much patience I had at the time. I play both sides and am probably the world’s biggest hypocrite when it comes to food. I … Continue reading
Posted in Interesting People, Leadership, Random Stuff
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SheSays Visionary Leadership Panel
I had the honor of serving on the Visionary Leadership Panel last week in Boulder, hosted by SheSays, a national network for women in the digital and tech industry. SheSays started as a small community in London and has grown … Continue reading
Posted in Conferences, Entrepreneurship, Interesting People, Leadership, Speaking, Start-ups
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