-
I'm Holly, co-founder of TapInfluence, a cloud-based influencer marketing platform for brands and bloggers. I'm a blogger, triathlete, mother to a teen, and call Boulder, Colorado home. 
Author Archives: Holly
test 3
This is a sponsored conversation written by me on behalf of Test 3. The opinions and text are all mine. This is a sponsored conversation written by me on behalf of Test 3. The opinions and text are all mine. … Continue reading
Posted in Uncategorized
Leave a comment
Are you faster than a South American Tiger Beetle?
One of the fascinating things about being a human being on this planet is getting a sneak peek at what goes on in other people’s brains. My friend Paul is an aerospace engineer who builds satellites, makes fractal pancakes, and … Continue reading
Posted in Uncategorized
2 Comments
Why bloggers should be paid for sponsored content
The discussion about whether or not to pay influencers and bloggers who create sponsored content has been going on for years. Some marketers believe that, like journalists, bloggers should not be paid for covering product news and its simply part … Continue reading
Posted in Uncategorized
Leave a comment
BlogFrog is now TapInfluence
When my son was little, my life was so consumed with the basics – carrying him, teaching him, feeding him, and just making sure he made it around sharp corners and ledges without killing himself. It was hard to imagine … Continue reading
Posted in Blogging, Entrepreneurship, Start-ups
Leave a comment
13 Ways Running A Start-up is Like Having a Baby
I have given birth to one child and helped launch at least 5 start-ups. I might have a few illegitimate start-ups out there that I don’t know about but we’ll save that for another post. I had a blinding moment … Continue reading
Posted in Entrepreneurship, Leadership, Start-ups, Work-Life Balance
7 Comments
A Lesson In Gratefulness From Those With Less
I distinctly remember the day my son came home from elementary school one afternoon talking about how several of the kids in his class had iPhones. I was stunned. What does an elementary school kid need with an iPhone? He … Continue reading
Posted in Uncategorized
Leave a comment
My first half Ironman, the Boulder Ironman 70.3 (#11)
It’s been 6 days and I’m still tired from the Boulder Ironman 70.3, my longest triathlon distance so far. The race is the third in the Annual Boulder Tri Series which includes a sprint distance in June (Boulder Sprint Tri), … Continue reading
Posted in Triathlons
2 Comments
Banner advertising: a $62B industry based on a product nobody likes
I find it fascinating that even though research continues to show that banner advertising effectiveness is declining, projected spend is rising. EMarketer projects that US brands will spend $62 Billion on online advertising by the year 2016 (click image to … Continue reading
Posted in Social media
1 Comment
Sittin’ on the dock of the bay
I am not a very good vacation-taker but time away from work is important. We need it to re-charge, calibrate our senses, and reconnect with those loved ones who have been unconditionally cheering for us on the sidelines of our … Continue reading
Posted in Work-Life Balance
1 Comment
BlogFrog runs the BolderBoulder
A fundamental guiding principal at BlogFrog is the notion of teamwork. So when Caitie Ramsburg, our Director of Client Services, put out the challenge to run the annual Bolder Boulder 10K as a team, a handful of troopers showed up. … Continue reading
Posted in Interesting People, Random Stuff, Triathlons, Work-Life Balance
1 Comment